Hero Ingredient - Vitamin C
WHAT IS IT & WHY SHOULD YOU I BE USING IT?
Vitamin C is one of the most crucial ingredients for revitalising the skin, which is why we try to incorporate it into as many of our formulas as possible. Its antioxidant properties not only make it a vital molecule for skin health but out bodies also need it to produce collagen.
High levels of the vitamin are naturally present in both the dermis and epidermis of the skin; however, ageing causes a decline in Vitamin C content.
Applying Vitamin C to the skin topically in the form of serums, masks and moisturisers promises to keep skin looking younger and more radiant for longer.
A simple addition to your skincare regime, Vitamin C promises to uplift skin tone. It tackles a variety of concerns from premature ageing and pigmentation to increasing cell renewal, helping to restore radiance for an unmistakably natural glow.
Vitamin C has been shown to decrease water loss and retain moisture due to its ability to absorb easily into the skin. It is these properties that make it so effective at keeping the skin hydrated, making it the perfect ingredient for anyone with dry or sensitive skin.
Vitamin C is also commended as a strong antioxidant, helping to strengthen the skins barrier and thicken its dermis. Incorporating products such as our Super Serum Duo into your skincare regime will help to re-educate the skin, reducing the effects of sunburn caused by exposure to harmful UV rays whilst preventing the consequences of long term sun exposure.
KEY BENEFITS:
Vitamin C is key for stimulating and maintaining collagen production, helping to protect the skin from signs of premature ageing. It also helps safeguard from sun damage and reduce the appearance of pigmentation and imperfections to promote a bright, fresh-faced appearance.
Its anti-oxidant properties help slow the rate of free-radical damage on the skin. Derivatives of Vitamin C, such as Ascorbic Acid, can neutralise free radicals and even reverse their effects on the skin including dryness, flaky patches and premature ageing.
Pollution attacks the skins natural barriers leaving the face feeling sensitive and irritated. Vitamin C protects the skin from the dirt, grime and impurities found in the air by aiding in the healing of wounds and reducing signs of inflammation and redness.
Vitamin C promotes the production of collagen, which is a prime substance for binding skin cells together. Better collagen production is a key attribute of healthy, smooth and younger looking skin, helping to reduce signs of premature ageing and promoting an enviably even skin tone and texture.
